Posted October 23, 2010 in Copy, CSS, Design, HTML, PHP, Portfolio, Print, Web

Showroom Detail

“You are the best and I just don’t know what to say. If anyone I know needs a website I will ask them to look at ours and give you a call. Again, you are off the hook with what you have come up with, it is better than anyone else’s so far that I’ve seen.”—Ladell Marsh, Owner

  • ShowroomAutoDetail.com
  • Web Development, Print Design, Copywriting
  • PHP, XHTML, CSS, JQuery, Lightbox
  • Branding
  • Valid XHTML 1.0 Transitional
  • Valid CSS3
  • Completion Time: 50 Hours

Showroom Detail is a high-end automobile detailing shop in Ventura, California. The client had gained a reputation all over southern and central California for outstanding detail work, but lacked a cohesive web and print campaign to support it. They contacted me after growing frustrated with a developer who wanted to charge them $600 for an unimpressive splash page. I suggested a branded print and web campaign and presented a few mockups. They were sold. The web objectives included showcasing finished jobs and presenting the basic company information along with a video on the nuances of buffing. Here’s one of the gallery views, powered by Lightbox behind the scenes:

The client wanted a custom look and feel for their location page because they didn’t like the traditional Google Maps aesthetic. While there are certainly arguments to be made for familiarity, as a designer I also tend to share that dislike and offered the following compromise:

The print objectives included new business cards, a few sets of 4×6 postcards and some hang tags, which reinforce the online and in-shop branding:

The client was extremely happy with the finished results, and this remains one of my favorite and more memorable jobs to date.

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