Posted December 6, 2010 in CSS, HTML, MySQL, PHP, Portfolio, Web

Western Edition Skateboards

“We have worked with many web designers before and Chris was the fastest and easiest to work with. He did a great job creating a clean, easy-to-maintain site in a timely fashion.”—Ian Johnson, Art Director

  • Valid XHTML 1.0 Transitional
  • Valid CSS3
  • Custom PHP / MySQL GUI
  • Browser caching
  • 100/100 performance score on Pingdom
  • Completion Time: 40 Hours

Western Edition is an internationally-distributed skateboard company based in San Francisco, California. They developed their first site during the Flash craze. Maintenance difficulties and compatibility concerns eventually led them to contact me for a redesign. Their objectives included a newsfeed, teamrider pages, catalog pages, a video portal, distribution info and basic company details. They were looking for a clean, uncluttered layout that was easy to update, fit the company aesthetic and displayed decently across devices. Here’s the homepage:

They also wanted pages for teamriders, video and catalogs:

Perhaps most importantly, they wanted the new site to facilitate easy updates by people with no knowledge of HTML. I coded a PHP / MySQL backend to drive a simple newsfeed for the homepage along with a clean, minimalist interface:

I recently checked the site using Pingdom’s performance tools:

Lastly, the site passes W3C standards for markup and CSS:

If I were to improve the site today, I would use a responsive layout, DRY the markup, refactor the style sheet and reorganize the directory structure to match my current coding style. I would also argue for bigger text in the newsfeed. That said, the client remains happy to this day and I still get an occasional compliment on the site despite it being two years old. This one was win-win for everybody.

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